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Introduction

German trade association BVMI has reported the best midyear music sales performance for more than 20 years.

Highlights

  • Streaming registered a positive six months despite a slower growth rate than in the prior-year period. Buy-to-own formats also had a better half year with the rate of decline in sales of CD albums and downloads notably less severe.

Features and Benefits

  • Details German recorded-music retail sales in the first six months of 2019.
  • Examines sales by format and source and assesses the likelihood of full-year growth.

Key questions answered

  • What share of recorded-music retail sales in Germany comes from streaming?
  • Will retail sales of recorded music return to growth this year after two straight years of decline?

Table of contents

Ovum view

  • Summary
  • Consumption transition dents German sales growth
  • Audio streaming the dominant revenue source
  • Streaming ascent points to longer-term growth

Appendix

  • Author