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This spreadsheet projects unit sales and installed base for digital set-top boxes (STBs) for the 2015–24 period, with splits are provided by TV technology platform. This spreadsheet includes forecasts for connected, 4K and Android TV STBs.


  • This iteration of the forecast introduces Android TV STB forecasts,and Tier-2 markets STB forecasts, taking the total number of individually forecasted markets to 91.
  • Ovum forecasts that the global set-top-box (STB) market for sales will grow at a CAGR of 1.3% over the next five years, from 257 million unit sales in 2019 to 274 million in 2024.
  • The market remains dominated by pay-TV operators, generating an estimated 79% of volume demand in 2019.

Features and Benefits

  • Assesses the set-top box market by TV platform and by country.
  • Evaluates future 4K UHD adoption in the set-top box market.
  • Evaluates future Android TV STB adoption in the set-top box market.
  • Analyzes key individual markets across the globe.

Key questions answered

  • Which regions will be most affected by the rise of non-traditional OTT set-top boxes?
  • What will be the market penetration of 4K set-top boxes in developed markets by 2024?
  • What will be the market penetration of Android TV set-top boxes by 2024?

Table of contents


  • Introduction
  • Download 1: TV Devices Forecast: Set-Top Box Sales and Installed Base, 2019–24