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Introduction

A detailed update of Turkey’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • Netflix has localized its service to Turkey, with around 80% of Netflix content being dubbed or subtitled into the local language.
  • Ovum expects a DTT launch to eventually materialize and forecasts digital penetration to reach 100% of TV households by the end of 2020.

Features and Benefits

  • Assesses the prospects for multiscreen/OTT initiatives in the Turkish TV market.
  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Turkey.

Key questions answered

  • What is the export popularity of Turkish content like?
  • How is now popular BluTV faring in the OTT landscape?

Table of contents

Summary

  • Introduction
  • Download 1: Turkey TV Update