T-Mobile's acquisition of cable TV provider Layer3 TV will jump start its plans to disrupt the US pay-TV industry, just as it has disrupted the wireless industry, with its "Un-carrier" strategy.
- T-Mobile plans to address "pain points" in the TV industry by launching its own streaming pay-TV service in 2018.
- With its TV offering, T-Mobile has the opportunity to position itself as a provider of next-generation bundles.
- Although its TV offering will be able to use any broadband connection, it could dovetail nicely with the company's own 5G broadband plans.
Features and Benefits
- Learn about T-Mobile’s acquisition of Layer3 TV and forthcoming TV service.
- Learn about T-Mobile’s Un-carrier moves in the wireless industry, and how they provide a glimpse of what we might expect from it in the TV industry.
- Evaluate the strengths, weaknesses, opportunities, and threats associated with T-Mobile’s TV service plans.
Key questions answered
- What are the TV industry pain points that T-Mobile wants to address with its upcoming service?
- How has T-Mobile been moving into TV/video with its wireless "Un-carrier" initiatives in recent years?
- What Layer3 TV value propositions align with T-Mobile’s value propositions?
Table of contents
Recommendations for service providers
T-Mobile plans to use its proven Un-carrier strategy to address pain points in the pay-TV segment
Setting the business context
Bringing the strategy to life