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Introduction

T-Mobile's acquisition of cable TV provider Layer3 TV will jump start its plans to disrupt the US pay-TV industry, just as it has disrupted the wireless industry, with its "Un-carrier" strategy.

Highlights

  • T-Mobile plans to address "pain points" in the TV industry by launching its own streaming pay-TV service in 2018.
  • With its TV offering, T-Mobile has the opportunity to position itself as a provider of next-generation bundles.
  • Although its TV offering will be able to use any broadband connection, it could dovetail nicely with the company's own 5G broadband plans.

Features and Benefits

  • Learn about T-Mobile’s acquisition of Layer3 TV and forthcoming TV service.
  • Learn about T-Mobile’s Un-carrier moves in the wireless industry, and how they provide a glimpse of what we might expect from it in the TV industry.
  • Evaluate the strengths, weaknesses, opportunities, and threats associated with T-Mobile’s TV service plans.

Key questions answered

  • What are the TV industry pain points that T-Mobile wants to address with its upcoming service?
  • How has T-Mobile been moving into TV/video with its wireless "Un-carrier" initiatives in recent years?
  • What Layer3 TV value propositions align with T-Mobile’s value propositions?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for service providers

T-Mobile plans to use its proven Un-carrier strategy to address pain points in the pay-TV segment

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment

Appendix

  • Methodology
  • Further reading
  • Author