In the last 12 months, multiple public service and commercial broadcasters in the UK, Germany, the Netherlands, France, Spain, and South Korea have announced alliances to launch and operate collaborative OTT video and TV platforms.
- Broadcasters are increasingly cooperating with each other to create OTT video on demand (VOD) and linear streaming platforms. These pool content, audiences, expertise, and technology from the partners to provide more appealing platforms to audiences and advertisers alike. Theoretically, the platforms should offer larger and better catalogues, attracting larger audiences and hence larger-scale data capture, enabling finer segmentation and more effective ad targeting.
- Broadcaster alliances are unlikely to significantly shift the market dominance of Netflix and Amazon across European markets, but they may become useful complements to the dominant services, and this should heavily influence go-to-market strategies.
Features and Benefits
- Profiles and forecasts key broadcaster alliances across Europe and South Korea: BritBox, Joyn, Salto, LOVEStv, NLZiet, and Wavve.
- Quantifies market shares of the key broadcaster alliances and analyzes their windowing strategies.
Key questions answered
- How much of an impact will broadcaster alliances have considering the entry of Disney+, and others, in global markets in the next two quarters?
- What are the key challenges faced by broadcaster alliances as they try to build digital video audiences?
Table of contents
Download 1: The Rise of Broadcaster OTT Video Alliances