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IBM hosted analysts at its annual Analyst Insights event in Melbourne in August, and top management gave an update on its services development and strategy in the region. Overall, Ovum believes that IBM has turned the growth corner, but plenty of work still needs to be done, especially in consolidating its installed base of customers by upselling strategic imperatives.


  • IBM turned the corner in early 2018, reporting year-on-year growth after five consecutive years of decline.
  • Some would suggest that transformational efforts at IBM are paying off, especially with strategic imperatives growing and allowing IBM to start to emerge from the shroud of being an "old tech" company.

Features and Benefits

  • Analyzes IBM strategic imperatives and traction in the Asia-Pacific market.
  • Assesses the growth opportunities for emerging technologies like cloud, analytics, artificial intelligence, and blockchain.

Key questions answered

  • What will be the top challenges for IBM over the next 12 to 24 months in the Asia-Pacific region?
  • What will be the immediate opportunities for IBM to seize upon as a growth catalyst?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for IBM

Where to find the IBM growth engines?

  • Turning strategic outsourcing and legacy business into growth engines
  • GBS primed for growth in digital age
  • The democratization of Watson
  • Making inroads into smaller accounts and emerging digital players

The challenges ahead

  • The longer-term bets on blockchain and quantum computing
  • Enhancing IBM brand with developers and midsize companies
  • Moving faster than the competition


  • Methodology
  • Further reading
  • Author