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The number of music companies offering opportunities for unsigned artists to distribute their works to digital retailers and access services has been rising steadily, and Spotify's acquisition of one of the biggest such services could indicate a shift in the industry.


  • When the biggest audio on-demand subscription service in the world acquires a company that offers direct distribution, questions about the subscription service's intentions understandably arise.

Features and Benefits

  • Assesses the acquisitions by Spotify and Apple Music that hint at direct artist licensing.
  • Explains the implications of the service's moves and whether the record companies should be concerned.

Key questions answered

  • Why has Spotify acquired digital distributor Distrokid?
  • Why has Apple hired the three founders of tech startup Asaii?

Table of contents

Ovum view

  • Summary
  • Spotify treads lightly on record company toes
  • Apple's Asaii move sets tongues wagging
  • Record company balancing act


  • Author