skip to main content


The live sector has grown steadily and ticket sales to artist tours and festivals are largely positive. However, the industry is not without its difficulties.


  • The tide looks to be turning against controversial secondary ticketing practices. Live Nation Entertainment-owned Ticketmaster, which sells around 500 million tickets a year around the world, seems to have undergone a change in sentiment, having recently shuttered both its Get Me In! and Seatwave secondary sites across Europe.
  • Live music operations are also undergoing major technological shifts, with mobile, blockchain, barcodes, and biometrics among the solutions being deployed in the segment. The AXS Marketplace platform, for one, is based on what the company calls "flash seats," with tickets assigned directly to fans via their smartphones.

Features and Benefits

  • Examines developments in the live sector likely to shape the sector's future.
  • Discusses the increased use of blockchain in ticket selling and the steady move to cashless events.

Key questions answered

  • How is the live industry fighting against fan exploitation through secondary ticket selling?
  • What are the benefits to the live sector from cashless events?

Table of contents

Ovum view

  • Summary
  • The squeeze on secondary ticketing gets tighter
  • Technology transforming future ticket selling
  • Live goes crypto cashless


  • Author