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Introduction

Music bundling with mobile subscription packages is a practice that has been around for almost 10 years. Credited with a major role in boosting the take-up of music subscription services, bundling has evolved over the years from the addition of a music service free with a mobile package to more discounted and promotional bolt-ons.

Highlights

  • For a long time, US operators chose not to offer music services. However, two of the country's mobile providers have defied the developed market bundle trend and gone all in with a hard bundle offering.

Features and Benefits

  • Details the latest music bundling announcements by mobile operators.
  • Compares bundling moves in different countries and regions.

Key questions answered

  • Which US mobile operators are offering hard bundled music services?
  • What kind of music bundles do mobile operators offer their subscribers?

Table of contents

Ovum view

  • Summary
  • Music bundling in the recorded-music industry
  • Regions evolve at their own pace and direction
  • US operators take the hard bundle approach

Appendix

  • Author