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A detailed update of Thailand’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Total TV household numbers have now reached 19.4 million. Growth is slow as penetration is mature at more than 99%.
  • 2017 was the third year of digital terrestrial TV rollout in Thailand and the country made good progress. Digital household numbers increased from 15.6 million at end-2016 to 17.9 million at end-2017.

Features and Benefits

  • Analyzes the competitive landscape in Thailand
  • Evaluates the growth opportunities of the TV market

Key questions answered

  • What are the key changes in Thailand's TV market?
  • How Thailand has performed in the process of digitalization?

Table of contents


  • Introduction
  • Download 1: Thailand TV Update