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This report analyzes the strengths, weaknesses, opportunities, and threats associated with VMware AirWatch, a popular enterprise mobility management solution.


  • Supporting organizations in delivering and managing a unified digital workspace is a key objective for VMware.
  • VMware AirWatch offers a comprehensive set of capabilities to support organizations in managing and securing a mobile device estate.
  • AirWatch's app management and security capabilities position it well to support organizations with the execution of wider digital business initiatives.

Features and Benefits

  • Examines VMware within the context of the enterprise mobility management marketplace.
  • Provides enterprise decision-makers with a concise assessment of VMware AirWatch to facilitate product evaluation and selection.
  • Provides enterprise vendors with an insight into the key strengths and weaknesses of VMware's EMM offering.

Key questions answered

  • Why consider VMware AirWatch?
  • What are the opportunities and threats facing VMware from the perspective of the enterprise mobility management market?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider VMware AirWatch?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author