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Adobe Experience Cloud, together with Adobe Experience Platform, is well positioned to provide an adaptive environment where complete interaction journeys and end-to-end processes are supported each step of the way by relevant content or recommendations to help customers complete their journeys and fulfill their intent.


  • Adobe Experience enables integration to sales and service functions through open APIs.
  • Adobe’s addressable market has expanded and adding cross-functional capabilities must be a priority.

Features and Benefits

  • Assesses the capabilities of Adobe Experience Cloud.
  • Describe the benefits of the Magento and Marketo acquisitions.

Key questions answered

  • What are the strengths, weaknesses, opportunities, and threats of the Adobe Experience Cloud?
  • What is Adobe's roadmap for Adobe Experience Cloud for 2019?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Adobe Experience Cloud?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about Adobe Experience Cloud


  • Methodology
  • Further reading
  • Author