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Bezeq is one of the leading service providers in smart home cybersecurity, gaining over 35% customer penetration for its cybersecurity product, increasing its broadband ARPU by up to 12% in the process.


  • While other barriers such as cost, suitability, and complexity continue to fall for smart home devices and services, fear of being hacked is increasing rapidly. The industry must find a way of convincing consumers that the smart home is safe if it is ever to reach true mass-market adoption.

Features and Benefits

  • Evaluates how Bezeq successfully marketed its smart home cybersecurity service to the mass residential customer.
  • Assesses SAM Seamless Networks' cybersecurity platform.

Key questions answered

  • What features does Bezeq's cybersecurity service support?
  • How did Bezeq market the service to gain such rapid take-up?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Using SAM's cybersecurity technology platform to secure the smart home

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Further reading
  • Author