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Introduction

This report provides a deep dive into Google's market strategy for the smart home, offering strategic insight on how the company is increasing its market footprint while gaining ground over rivals in different battlefronts.

Highlights

  • Google Home's business approach is rapidly gaining momentum.
  • Google has quickly boosted its international footprint, largely driven by Google Assistant's expanding language capabilities.
  • Google Assistant has become a key enabler of the smart home experience.

Features and Benefits

  • Analyzes how Google is offering greater opportunities to make money through Google Assistant's actions.
  • Assesses how the new focus on security is transforming Nest's business model.

Key questions answered

  • Why has Google been playing catch-up against Amazon in the smart speaker segment?
  • Why has Google been actively promoting the expansion of Google Assistant's developer ecosystem?

Table of contents

Summary

  • Introduction
  • Download 1: Smart Home Case Study: Google makes rapid strides in the smart home market