This report provides a deep dive into Google's market strategy for the smart home, offering strategic insight on how the company is increasing its market footprint while gaining ground over rivals in different battlefronts.
- Google Home's business approach is rapidly gaining momentum.
- Google has quickly boosted its international footprint, largely driven by Google Assistant's expanding language capabilities.
- Google Assistant has become a key enabler of the smart home experience.
Features and Benefits
- Analyzes how Google is offering greater opportunities to make money through Google Assistant's actions.
- Assesses how the new focus on security is transforming Nest's business model.
Key questions answered
- Why has Google been playing catch-up against Amazon in the smart speaker segment?
- Why has Google been actively promoting the expansion of Google Assistant's developer ecosystem?
Table of contents
Download 1: Smart Home Case Study: Google makes rapid strides in the smart home market