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This report provides a deep dive into Google's market strategy for the smart home, offering strategic insight on how the company is increasing its market footprint while gaining ground over rivals in different battlefronts.


  • Google Home's business approach is rapidly gaining momentum.
  • Google has quickly boosted its international footprint, largely driven by Google Assistant's expanding language capabilities.
  • Google Assistant has become a key enabler of the smart home experience.

Features and Benefits

  • Analyzes how Google is offering greater opportunities to make money through Google Assistant's actions.
  • Assesses how the new focus on security is transforming Nest's business model.

Key questions answered

  • Why has Google been playing catch-up against Amazon in the smart speaker segment?
  • Why has Google been actively promoting the expansion of Google Assistant's developer ecosystem?

Table of contents


  • Introduction
  • Download 1: Smart Home Case Study: Google makes rapid strides in the smart home market