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IoT Viewpoints

The battle for your smart home is intensifying

The smart home represents one of the biggest potential growth areas in the consumer technology market, and global players such as Amazon, Apple, and Google, as well as security, utility, and telecommunication service providers, continue to jostle for position. However, proving the everyday value of smart home technology remains a significant
challenge to mass-market adoption for all players. 

Michael Philpott is Senior Practice Leader of Ovum’s Consumer Services research practice and a Principal Analyst specializing in broadband access, broadband content and connected/smart home strategy.

In his latest article, he explores how the smart home is developing in the consumer technology market. 

Smart home battle Michael Philpott

Meet our Analyst


Eden Zoller

Principal Analyst, Smart Living UK 26 + years experience
Specialities include OTT, Process Automation and AI, Data Monetisation, ServiceProvider, Mobile Payments, Smart Home
Products covered Media & Entertainment

Mariana Zamoszczyk

Senior Analyst, Consumer Services UK 19 + years experience
Specialities include Artificial Intelligence, Smart Home
Products covered Internet of Things, Media & Entertainment

Charles Juniper

Principal Analyst UK 12 + years experience
Specialities include IT
Products covered Enterprise IT

Michael Philpott

Senior Practice Leader, Consumer Services UK 24 + years experience
Specialities include Connected Home, Broadband Access, Smart Home
Products covered Media & Entertainment

Alexandra Rehak

Practice Head, Internet of Things UK 24 + years experience
Specialities include IoT, IoT Partnerships and Investment, Disruptive Digital Business Models, Service Provider Strategies
Products covered Internet of Things