Greater innovation will start to unlock new market segments
The take-up of smart devices will continue to grow throughout 2019, but capitalizing on that growth remains a conundrum for service providers. They know that the sector has huge growth potential, but continue to struggle to identify a profitable strategy of their own. Vendors are investing significant amounts of money in smart home, and in 2019 we will see greater levels of technical and commercial innovation aimed at starting to tap into those consumer segments that do not yet see the value from current smart home products.
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Full 2019 Trends to Watch Suite:
Consumer Mobile Broadband
Consumer Fixed Broadband
5G Devices and Apps
Smart TV Devices, Streamers, and Set-Top Boxes
Global TV and Video Markets
Mobile Apps and App Stores
Pay-TV and Telco-TV Operator Strategies
Digital Advertising and Ad-Funded OTT Video
Consumer and Entertainment Super-Themes
Premium OTT Video
Video Games and E-Sports
AI Home Assistants
Consumer Technology Super-Themes
TV & Video Super-Themes
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