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Summary

On November 14, Signify launched a series of new products and services as part of its innovation event in the High Tech Campus in Eindhoven, the Netherlands. The event revolved around Signify's new market approach to tailored, 3D-printed light shades and fittings for both the enterprise and consumer segments. The highlight is that Signify is using recycled material, such as used CDs, to make the manufacturing process more sustainable, enabling customers not only to reduce their carbon footprint but also personalize the lighting experience at home.

Signify uses recycled CDs to personalize the smart lighting experience

Signify has launched a new service that enables people to personalize decorative luminaires. Via the website (https://www.mycreation.lighting.philips.com/), customers in the Benelux region can now design their own light shades and fittings, choosing different features such as size, color, texture, and the type of LED bulb they want, including Philips Hue smart bulbs. Once finished, the Signify 3D-printed luminaires are home delivered within two weeks.

Increasingly, personalization has become a key feature of the smart home experience; enabling users to customize their experiences is a must for smart home vendors and services providers that want to captivate new customers and need to keep existing ones more engaged. Progress in this area has reached all corners of the smart home industry. For example, thanks to advances in AI, most smart home voice assistants can now identify users and offer information and services only relevant to them. Also, growing device interoperability and platform integration have enabled more smart devices and services to work in tandem, creating unique experiences in the home.

The difference in this case is that Signify is promoting luminaires that can be easily tailored to the customer's needs using 100% recyclable material. The company has started using polycarbonate made from used CDs as the main base material for the luminaires. The result is a lighter luminaire that avoids glue, has fewer parts, and offers significant carbon emission savings throughout the whole manufacturing process, including shipping.

Despite the mounting concerns surrounding climate change, few big companies in the smart home industry are currently focusing on recycling or sponsoring initiatives that could help them make more sustainable solutions. Omdia believes Signify is helping the industry in this sense by promoting recycling as a key element of the smart home formula. Moreover, the company is helping to increase awareness by taking the concept to the masses. Finally, this type of initiative shows that it will become more important for big tech players to lead the way in producing eco-friendly products. Hopefully, it won't take long till the recycling properties of smart devices become a USP in the industry.

Appendix

Further reading

Digital Consumer Insights 2019 Analysis: Smart Home, CES006-000100 (October 2019)

Smart Home Opportunity Index, 2019, CES006-000093 (October 2019)

The Road to 2023: Smart Home, CES006-000086 (August 2019)

Author

Mariana Zamoszczyk, Senior Analyst, Smart Home

[email protected]