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An update of the state of play in the global set-top box (STB) market, covering regions, technologies, and comparisons to adjacent segments: streamers and smart TVs.


  • 4K UHD will be driving most of the STB replacements in the coming years, especially for large premium DTH operators in North America, Europe, and South-East Asia.
  • Ovum has introduced Android TV set-top-box forecasts for the first time. Adoption will remain small relatively speaking, but growth in this segment will be driven by pay-TV operators wanting a fast solution to launch next-gen services.
  • Ovum’s latest STB forecast has introduced tier 2 markets, increasing the number of forecasted countries to 91.

Features and Benefits

  • Assesses the competitive landscape for STBs regionally and globally.
  • Contextualizes the STB market compared to smart TVs and media streamers.

Key questions answered

  • How much will the STB market grow over the next five years?
  • What are the drivers and inhibitors of the STB market?
  • How will Android TV grow in the operator-STB segment?

Table of contents


  • Introduction
  • Download 1: Set-Top Box Forecast Report: 2019–24