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Introduction

ServiceNow has rebranded and refocused to make it more about “making the world of work, work better for people.”

Highlights

  • ServiceNow at its annual user conference, Knowledge18, demonstrated how service management is the glue that holds any digital transformation together.

Features and Benefits

  • Discover why ServiceNow's rebranding is aimed at greater diversity and being more people-centric.
  • Learn about how ServiceNow uses AI and machine learning to deliver improved customer benefits.

Key questions answered

  • What is the key strategic change in ServiceNow's messaging?
  • What new capabilities is ServiceNow planning to release?

Table of contents

Ovum view

  • Summary
  • ServiceNow rebranding is aimed at greater diversity and being more people-centric
  • ServiceNow uses AI and machine learning to deliver improved customer benefits
  • ServiceNow Enterprise DevOps solution helps on-ramp customers at this stage of their transformation

Appendix

  • Author