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This report summarizes the highlights of SAS's annual analyst conference, touching on both product and strategy developments.


  • The demo of SAS Visual Data Mining and Machine Learning (VDMML) running on Viya illustrated the benefits of offering a unified environment for all users and needs.

Features and Benefits

  • Evaluates how SAS aims to offer a unified analytics environment for all users and needs.
  • Identifies how SAS is targeting midmarket businesses.

Key questions answered

  • How is SAS meeting the needs of different users in a single environment?
  • How is SAS planning on increasing its presence in the SME market?

Table of contents

Ovum view

  • Summary
  • A unified environment for multiple ML needs
  • Reinforcing outcome-driven messaging
  • SAS formally ramps up results-as-a-service


  • Further reading
  • Author