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At SAP’s Sapphire Now event held in May 2019 in Orlando, the company announced new features for its customer experience (CX) suite of solutions


  • SAP's new features and functionality position SAP to build an intelligent enterprise.

Features and Benefits

  • Assesses how SAP's new features connect the enterprise.
  • Demonstrates how SAP's new features create seamless customer data streams by creating unified customer profiles.

Key questions answered

  • How will SAP's new features create connected and collaborative workplaces?
  • How will SAP's new features enable end-to-end customer engagement?

Table of contents

Ovum view

  • Summary
  • New features create cohesive customer experience
  • SAP is on track to build the intelligent enterprise
  • SAP should consider adjusting software terminology


  • Further reading
  • Author