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Introduction

The combination of Salesforce Customer 360 and MuleSoft Anypoint Platform provides a pragmatic approach to omnichannel development in both B2B and B2C scenarios.

Highlights

  • MuleSoft enriches Customer 360, ensuring all relevant customer data sources are included to create a true 360-degree view.

Features and Benefits

  • Provides relevant information for enterprises seeking to develop a more integrated and effective customer engagement capability.
  • Discusses how Salesforce Customer 360 provides a unique ID for every customer, ensuring that the customer is recognized throughout all interactions and across any channel.

Key questions answered

  • What is Salesforce Customer 360 and why is it important?
  • How does a combination of Customer 360 and MuleSoft Anypoint Platform create a true 360-degree view of the customer?

Table of contents

Ovum view

  • Summary
  • Customer 360 provides pragmatic support for customer engagement in B2C and B2B environments
  • MuleSoft enriches Customer 360, ensuring all relevant customer data sources are included to create a true 360-degree view
  • Dynamic orchestration in high-volume customer interaction environments is still on the horizon

Appendix

  • Further reading
  • Author