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Two years after the launch of Indian mobile entrant Reliance Jio in September 2016, Ovum is reviewing the operator's progress and its impact on India's telecommunications market.


  • Two years after launch, in 1H18, RJio took a 20.5% share of the market's total mobile service revenue, putting it in the No. 2 place, after Bharti Airtel.
  • The pan-Indian 4G provider has triggered a trend of heavy data use through its offer of unlimited data plans.
  • In a highly competitive market, RJio's success is due to the operator's popular loyalty program, Prime Membership, launched in February 2017.

Features and Benefits

  • Learn about RJio's impact on India's mobile market.
  • Understand RJio's strategy and the steps it took to establish itself in a highly competitive market.
  • Understand how a new entrant can have an impact on established incumbent operators.

Key questions answered

  • How is Reliance Jio faring in the Indian mobile market?
  • How has the industry been affected by RJio's launch, and what is the outlook?

Table of contents

Ovum view

  • Summary
  • RJio reaches 20.5% market share two years after launch
  • Triggering heavy data use with unlimited data plans
  • RJio's success hinges on Prime Membership loyalty program
  • Achieving scale by transforming the unaddressed feature-phone segment
  • Consolidating household spending on communications and entertainment services


  • Further reading
  • Author