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Record companies and music streaming operators are seeing value in the podcast and are investing in the content and production sides of the business.


  • While both record companies and streamers see podcasting as a way of increasing engagement with audiences, there’s also an opportunity for music streamers to increase their revenue outside their core music-listening businesses.

Features and Benefits

  • Details the current status of podcasting and evaluates the moves of some of the biggest music services in this burgeoning space.
  • Includes forecasts from Ovum for podcast revenue through 2023.

Key questions answered

  • Which of the major music companies are making most of the running in the podcast space?
  • What will the value of podcasts be this year and in five years' time?

Table of contents

Ovum view

  • Summary
  • Podcasting now attracting the big music companies
  • Streaming service competition to the music companies
  • Developing communications with audiences


  • Author