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This forecast sizes the market potential for podcasts. It provides the total number of monthly listeners and podcast advertising revenues for each market. It spans the period 2016 to 2023, across four regions, eight subregions, and 20 countries.


  • This forecast contains podcaster listener data for 28 markets, making it by far the most comprehensive source on the market, with forecasts to 2023.

Features and Benefits

  • Gain a full picture of the state of the podcast market.
  • Expands upon the ground-breaking research and analysis of the previous year's forecast.

Key questions answered

  • How many podcast listeners are there in each country and how much advertising revenue are they producing?
  • Where will the market be most efficiently monetized?

Table of contents


  • Introduction
  • Download 1: Podcast Market Forecast: 2018–23