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Ovum's Pay-TV Leaders and Telco TV Benchmark: 2H16 ranks the world's major providers of pay-TV services against 13 distinct success criteria. This report summarizes the headline indicators and key trends from the latest iteration of the benchmark.


  • Subscriber base size and market share growth are largely flat. With the exception of China's two largest fixed telcos, customer growth remains modest for the majority of individual pay-TV operators, as does the prospect of organically increasing market share.
  • Most operators are maintaining TV and video revenue/ARPU levels. Overall, pay-TV operators' ARPU levels have remained flat, with some players enjoying modest growth in monthly customer revenue and others seeing some erosion.

Features and Benefits

  • Ranks the world's leading pay-TV and telco-TV players against 13 different success criteria.
  • Provides a comparison of leading operators' performance via a range of KPIs including customer connections, pay-TV, OTT video penetration, TV ARPU/revenue, and TV contribution to total revenues.
  • Compares headline KPIs from 2H16 against those from 1H16.

Key questions answered

  • Which players and markets are demonstrating capacity for pay-TV subscriber and ARPU/revenue growth?
  • How significant is pay TV to a given players' overall business in terms of customer growth and retention, and revenue generation?
  • What is behind operators' expansion of their video offerings through the provision of OTT services?
  • What are the roles of telco IPTV and integrated service providers' multiplay offerings within the pay-TV landscape?
  • What are the implications of the various levels of pay-TV operators' reported content opex when compared with the TV revenues they are generating?

Table of contents


  • Introduction
  • Download 1: Pay-TV Leaders and Telco TV Benchmark Analysis: 2H16