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Our selection for innovation of the month for June is Telia Estonia's customer loyalty proposition that rewards exercise, called Telia Active.


  • The Telia Active concept is extremely simple, and is one of the reasons, along with Telia's effective execution, why it could be potentially popular and rewarding for Telia and other mobile operators.

Features and Benefits

  • Identifies the most innovative service launched in June 2018.
  • Identifies the need for such a service in its home and comparable markets.

Key questions answered

  • What was the most innovative service launched in June 2018?
  • How is it useful to its market?
  • How is it useful to other markets and service providers?

Table of contents

Ovum view

  • Summary
  • Telia Active enhances existing behavior and customer loyalty
  • Next steps: monitor usage, add features, broaden the market


  • Further reading
  • Author