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Ovum's selection for innovation of the month is Telefónica's IoT project to try to increase road safety by helping to reduce accidents on Spanish roads.


  • Telefónica's IoT road safety project is particularly innovative because of its partnership approach and the way it brings together different existing technologies and capabilities in its goal to develop a launch-ready service that will successfully reduce the number of road accidents in Spain.

Features and Benefits

  • Assesses how a telco is developing new types of services.
  • Examines how Telefónica is using IoT in this approach to road safety.

Key questions answered

  • What is Ovum's innovation of the month for September 2019?
  • How will Telefónica use IoT in this initiative to improve road safety?

Table of contents

Ovum view

  • Summary
  • Telefónica looks to IoT to improve road safety
  • Next steps: refine the technology and add partners


  • Further reading
  • Author