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This Ovum Market Radar explains how deception technology works, its value for businesses, how vendors are delivering the technology, the various "flavors"" of the technology, and how the market is evolving.


  • Ovum believes deception will play a fundamental and ongoing role in the future of IT security. However, it will not remain a discrete segment in the IT security market.

Features and Benefits

  • Explains the concepts behind deception.
  • Describes the different types of deception technology on the market today.

Key questions answered

  • What is the difference between full-stack deceptions and emulations?
  • What are lures and breadcrumbs and what purpose do they serve?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring deception technology

  • Definition and characteristics
  • Key capabilities
  • Business value and applications

Market landscape and participants

  • Market origin and dynamics
  • Key trends in the deception market
  • Future market development
  • Vendor landscape

Vendors on the Ovum Market Radar: Deception Technology

  • On the Radar: Acalvio
  • On the Radar: Attivo
  • On the Radar: CounterCraft
  • On the Radar: Cymmetria
  • On the Radar: Fidelis
  • On the Radar: Illusive
  • On the Radar: TrapX


  • On the Radar
  • Author