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Introduction

AI-powered marketing and sales platforms that employ complex artificial intelligence to simplify marketing tasks, ranging from lead generation to campaign management and content curation, are quickly emerging. This Market Radar will explore AI-powered marketing and sales platforms that are enabling enterprises to make fast, accurate decisions and send targeted recommendations and content.

Highlights

  • AI-powered marketing and sales platforms aggregate and analyze customer data, recommend offers or content, and orchestrate across channels.

Features and Benefits

  • Assesses how AI is shaping the marketing and sales ecosystem as well as the customer journey.
  • Defines the origins of the AI-powered marketing and sales platforms category, predicts future development, and summarizes the emerging AI vendors.

Key questions answered

  • What should marketers and sales professionals consider when investing in AI?
  • What are the key capabilities of AI-powered marketing and sales platforms that enterprises must consider?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for vendors

Defining and exploring AI sales and marketing

  • Definition and characteristics
  • Key capabilities
  • Business value and applications

Market landscape and participants

  • Market origin and dynamics
  • Key trends in the AI marketing and sales market
  • Future market development

Vendors on the Ovum Market Radar for AI marketing and sales

  • On the radar: Albert
  • On the radar: Conversica
  • On the radar: Idio
  • On the radar: OneSpot
  • On the radar: Optimove
  • On the radar: Selligent

Appendix

  • On the Radar
  • Further reading
  • Author