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This Ovum Interactive Decision Matrix provides a feature-by-feature analysis of the leading self-service data prep vendors and enables clients to create a customized ranking of products based on their own requirements.


  • The rise of the self-service analytics era has urged a more flexible, iterative approach to data preparation. The number of data consumers in the typical enterprise has grown massively over time and business intelligence and visualization tools have increasingly added in guided functionality aimed at further expanding the scope of the user base to nontechnical business users

Features and Benefits

  • Discover who the leading vendors in the self-service data prep market are.
  • Learn about the key capabilities needed to operate in a self-service data prep environment.

Key questions answered

  • What are the key features a self-service data prep solution needs?
  • Who are the leading vendors in the self-service data prep market?

Table of contents


  • Introduction
  • Download 1: Ovum Interactive Decision Matrix: Self-Service Data Prep, 2018–19