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The enterprise mobile application development platform (MADP) is now a well-established category of development tools but its makeup continues to evolve with the changing needs of enterprises.


  • In this ODM report we compare eight MADP solutions, including the leading players, across an extensive range of technical features, market execution, and market impact, designed to help enterprises with their mobile strategy.

Features and Benefits

  • Learn how low-code/no-code development has moved from a niche market to mainstream through line-of-business needs.
  • Assess how MADP solutions feature machine learning for embedding in mobile apps.

Key questions answered

  • How will 5G rollout impact mobile app development?
  • How has the market for MADP changed between pure-play vendors and large IT vendors?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Market and solution analysis

  • Ovum Decision Matrix: MADP, 2018–19
  • Market leaders: Kony, Oracle, OutSystems, Salesforce
  • Market challengers: IBM
  • Market followers: Axway, Cotham Technologies, WaveMaker
  • Other vendors

Market leaders

  • Market leaders: Technology
  • Market leaders: Execution
  • Market leaders: Market impact

Vendor analysis

  • Axway (Ovum recommendation: Follower)
  • Cotham Technologies (Ovum recommendation: Follower)
  • IBM (Ovum recommendation: Challenger)
  • Kony (Ovum recommendation: Leader)
  • Oracle (Ovum recommendation: Leader)
  • OutSystems (Ovum recommendation: Leader)
  • Salesforce (Ovum recommendation: Leader)
  • WaveMaker (Ovum recommendation: Follower)

Vendor solution selection

  • Inclusion criteria
  • Methodology
  • Ovum ratings


  • Methodology
  • Further reading
  • Authors