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This report examines the competitive landscape of cloud TV & video platforms for digital service providers (DSPs). Ovum highlights the vendors it sees as the leaders, challengers, followers, and niche players in the market.


  • Ovum defines a cloud TV & video platform as a unified video platform-as-a-service, removing the architectural complexities of siloed legacy and non-linear TV & video – live streaming, subscription video on demand (SVOD), transaction video on demand (TVOD), IPTV, mobile TV, and ad-funded VOD (AVOD).
  • A cloud TV & video platform offers an in-house or partner-enabled end-to-end (E2E) content supply chain on IP, with capabilities such as media acquisition, media archiving, media re-purposing, media preparation, media personalization, media distribution, media monetization, media engagement, and media enclave.
  • A cloud TV & video platform assists in building a robust multiscreen digital engagement ecosystem across diverse legacy and non-linear TV & video services in real time, including cable TV, satellite TV, mobile TV, IPTV, and OTT services.

Features and Benefits

  • Provides a detailed overview of the competitive positioning of eight cloud TV & video platform providers in the DSP space.
  • Gain insight into what constitutes a robust cloud TV & video platform.

Key questions answered

  • Which vendors and platforms are best positioned to support DSPs' multiscreen TV & video services?
  • Which vendors are rated as leaders, challengers, followers, and niche players in the global cloud TV & video platform market?

Table of contents


  • Catalyst
  • Ovum view
  • Key findings

Vendor solution selection

  • Inclusion criteria
  • Exclusion criteria
  • Methodology
  • Ovum ratings

Market and solution analysis

  • Ovum Decision Matrix: Cloud TV & video platforms for DSPs, 2018–19
  • Market leaders: Huawei, Cisco, and Kaltura
  • Market challengers: MediaKind, VDMS, and CTS
  • Market followers: Brightcove
  • Niche vendors: Piksel

Market leaders

  • Market leaders: technology
  • Market leaders: execution
  • Market leaders: market impact

Vendor analysis

  • Huawei (Ovum recommendation: Market leader)
  • Cisco (Ovum recommendation: Market leader)
  • Kaltura (Ovum recommendation: Market leader)
  • MediaKind (Ovum recommendation: Market challenger)
  • VDMS (Ovum recommendation: Market challenger)
  • CTS (Ovum recommendation: Market challenger)
  • Brightcove (Ovum recommendation: Market follower)
  • Piksel (Ovum recommendation: Niche)


  • Methodology
  • Further reading
  • Author