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OTT video is no longer supplementary to a greater TV market. In a curiously diverse situation, the online video distribution system is now integrating with pay TV, while at the same time becoming its biggest existential threat.


  • Revenue from OTT services is rising, and growing numbers of consumers are finding the flexibility and convenience of OTT offerings preferable to traditional broadcast services.

Features and Benefits

  • Details the latest OTT forecasts from Ovum.
  • Examines the possible impact of the rise of OTT on broadcast royalties.

Key questions answered

  • How is revenue from OTT services going to rise in comparison with pay TV?
  • What impact will OTT service growth have on broadcast collections?

Table of contents

Ovum view

  • Summary
  • OTT video competing head on with pay TV
  • Expansion plans for Netflix and Amazon
  • Impact on broadcast royalties


  • Author