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Introduction

The OTT Communications Tracker captures the KPIs of the top social messaging and VoIP players, along with news about service updates, geographical expansion, and other milestones. It also includes two-year projections for selected metrics.

Highlights

  • WhatsApp is poised to pass 2 billion monthly active users by end-2020, and Facebook’s other properties, Facebook Messenger and Instagram, won’t be far behind with 1.6 billion MAUs and 1.3 billion MAUs, respectively.

Features and Benefits

  • Compare the registered users, monthly active users, and messaging traffic for key players, including WhatsApp and WeChat.
  • Evaluate the growth of key players, including Facebook Messenger, iMessage, and Instagram.
  • Compare the penetration of key players in terms of MAUs by a selected group of countries.
  • Compare the service capabilities of key OTT communications players.

Key questions answered

  • Which OTT communications player will experience the most growth in monthly active users to 2020?
  • How much messaging traffic will WhatsApp users generate per month by 2020?
  • What key new service features are being added to OTT communications apps' platforms?
  • How many monthly active users does WhatsApp have in markets such as India, China, the US, and South Africa?

Table of contents

Summary

  • Introduction
  • Download 1: OTT Communications Tracker: 4Q17