This report is based on Ovum's Operator Video Strategy Framework, which maps the various routes to market taken by companies involved in the provision of pay TV and other video entertainment services.
- Orange's pay-TV operations have been established from the ground up and grown organically rather than through M&A activity. Although the telco has made occasional investments in third-party content service ventures (such as Deezer and Dailymotion), TV and video remain very much an adjunct and enhancement to its core connectivity business.
- Orange describes its approach to content revenue growth as a global strategy that "takes into account local specificities." Much of the company's TV strategy in the key European markets of France, Poland, and Spain focuses on bringing additional value to its broadband offerings (FTTx in particular). Orange uses partnerships with major local and global content providers to develop its own TV channel bundles.
Features and Benefits
- Maps the development Orange’s pay-TV and video entertainment business against Ovum's Operator Video Strategy Framework.
- Examines how Orange performs against the Framework's key pillars.
- Presents relevant KPIs highlighting the operator's video business successes.
Key questions answered
- What are the basic strategic foundations upon which Orange has built its video entertainment services?
- What are the specific options Orange has chosen to pursue within each of these core strategic foundations?
Table of contents
Download 1: Orange: Video Strategy