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Introduction

PayKey's smartphone keyboard enables retail banks to deliver payment and some banking services inside messaging apps, addressing concerns about being disintermediated from this emerging channel of consumer activity.

Highlights

  • After a one-time process of switching to the new keyboard, consumers can use it as normal to write their messages in the social network of their choice, but it also contains a bank-branded button that launches its menu of supported financial services functions. It is designed and developed for both Android and iOS platforms.

Features and Benefits

  • Understand how PayKey's smartphone keyboard can circumvent barriers to delivering services via social networks and messaging services
  • Consider a new approach to engaging with customers inside social media and messaging services

Key questions answered

  • What strategies can my bank consider in order to address customer banking and payment needs beyond our mobile app?
  • How effective can a smartphone keyboard be in avoiding being disintermediated from P2P payments in social messaging apps?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why put PayKey on your radar?

Highlights

  • Background
  • Current position

Data sheet

  • Key facts

Appendix

  • On the Radar
  • Further reading
  • Author