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Ovum's network traffic forecast provides in-depth analysis of how future digital content and services will be consumed over different networks and devices. The forecasts include breakouts for 20 countries split by cellular, Wi-Fi, and fixed broadband networks. Traffic is also split by four device categories (including smartphones and tablets) and seven core service categories.


  • Globally, total data traffic from cellular and consumer fixed broadband networks will grow at a 31% compound annual growth rate (CAGR) from 2017 to 2023. Almost 3 million petabytes (PB) of data – the equivalent of every person on the planet uploading almost 4,000 photos per day – will be transferred in 2023, up from around 589,000PB in 2017.

Features and Benefits

  • Identifies global, regional, and country-level traffic demand for digital content and services across different networks and devices.
  • Provides a five-year view of how and why a country's digital consumption pattern will change over time.

Key questions answered

  • What is the anticipated traffic growth for online video services?
  • How does cellular traffic growth compare to that of Wi-Fi?
  • Which types of devices consume the most traffic?

Table of contents


  • Introduction
  • Download 1: Network Traffic Forecast: 2018–23