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This report is designed to help consumer service providers, media companies, internet platforms, and their technology partners understand and respond to the trends that emerged at MWC 2019.


  • Operators identify the latest 5G killer App: ecosystem management.
  • Despite the hype, both foldable and 5G smartphones will suffer from a lack of unique experiences and so will struggle to convince consumers to upgrade.
  • 5G is the catalyst for a surge of interest in new entertainment options

Features and Benefits

  • Analyzes the impact of MWC 2019 announcements
  • Evaluates the potential of 5G use cases shown at MWC 2019
  • Assesses the state of consumer AI based on MWC 2019 briefings

Key questions answered

  • What were the key announcements at MWC 2019?
  • What are the key consumer use cases for 5G that were shown at MWC 2019?
  • Is there a future for foldable smartphones?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

5G monetization

  • Operators' role in 5G consumer services is being defined by their capabilities to connect customers to digital brands

Consumer technology

  • Foldable and 5G dominate the coverage, but 2019 impact will be limited

Immersive Media

  • 5G is the catalyst for a surge of interest in new entertainment options

Consumer AI

  • Operators big up their AI assistants

Digital media

  • Unlocking value from mobile users in emerging markets


  • RCS sees little in the way of big announcements, but behind the scenes support is gathering pace


  • Methodology
  • Further reading
  • Author