A country-specific look at the intersection of Ovum's traditional TV and OTT video forecasts, illustrating how households are collating video services from multiple providers.
- While options exclusively based on traditional TV continue to drop, OTT-based service combinations will grow. By 2023, 22% of households will be taking OTT video in combination with pay-TV, up from just 6% in 2014.
- As recently as 2014, 94% of household video choices were exclusively based around traditional TV. That figure has already dropped below 80%, and Ovum forecasts that standalone traditional TV will account for just 68% of household video choices in 2023.
Features and Benefits
- Assesses how home entertainment choices are evolving as traditional pay-TV services face intense competition from OTT video giants such as Netflix and Amazon Prime.
- Gain detailed data and forecasts showing how TV and OTT video penetration patterns are changing across 20 countries.
Key questions answered
- Are traditional TV formats – free and pay – in inexorable decline?
- Will OTT video begin to make inroads as a standalone service, or will it continue to be supplemented by traditional TV?
Table of contents
Download 1: Multisubscription TV Forecasts: Country Snapshot Report