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This update to Ovum’s handset and smartphone forecast tracks the latest developments in the handset market. The update reduces the non-smartphone sales volume, but the outlook for the smartphone market overall remains unchanged.


  • The smartphone market is forecasted to be 1.74 billion unit sales in 2018, growing only 14% over the following four years to just under 2 billion in 2022.
  • Sub-$100 smartphones over the forecast period will reach 30% of all smartphones sold by 2022.

Features and Benefits

  • Assesses the impact of the Note 9 on Samsung's lagging smartphone sales.
  • Analyses how ZTE can recover from the damage inflicted by the US import ban.

Key questions answered

  • Which regions will be driving smartphone growth to 2022?
  • What is Google's ambition for the Pixel range?

Table of contents


  • Introduction
  • Download 1: Mobile Handset Sales Forecast Update, August 2018