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Introduction

This is a new forecast that values the market for AR-enabled mobile apps, which are apps that make use of augmented reality (AR) both as the core of their functionality or as just a feature. The value is measured in terms of end-user spend revenue transacted via app stores and is segmented by ecosystem – both by app store (Apple App Store, Google Play, other app stores) and by OS (iOS, Android, other OS).

Highlights

  • 2019 will see mobile AR app revenue transacted via app stores far exceed that achieved at the height of the Pokémon Go fever in 2016.
  • As a share of total mobile games revenue, AR apps will grow from just 3.2% globally in 2019 to 13.5% in 2024. With games hogging the lion's share of mobile AR app revenue, AR apps' portion of nongaming revenue will reach only 4.2% by the end of the forecast period.
  • Geographically, mobile AR app revenue has been largely concentrated in North America and Western Europe over the past three years, but Asia-Pacific is starting to dominate, more closely mirroring the pattern seen in the wider apps market.

Features and Benefits

  • Find out which ecosystem will be generating the most app store transacted mobile AR revenue over the next five years.
  • Find out how the split between games and nongaming AR app revenue will evolve over time.

Key questions answered

  • Which app ecosystems will be generating the most app store transacted mobile AR revenue over the next five years?
  • How will the split between games and nongaming AR app revenue evolve over time?

Table of contents

Summary

  • Introduction
  • Download 1: Mobile AR App Revenue Forecast: 2019–24