skip to main content


Media streamers will bring access to OTT video services and apps to more than 362 million TV households by the end of 2022, up from 140 million in 2017.


  • The availability and adoption of OTT video services is the main driver for media streamer sales. Devices will not sell without a local TV app ecosystem to support them.
  • Media streamer vendors should continue to seek integration opportunities with their software and TV manufacturers in the market.

Features and Benefits

  • Evaluates media streamer outlooks in differently developing countries.
  • Learn vendor strategies for the next five years – while the media streamer market is still strong.
  • Understand evolving media streamer models and new purchase drivers/inhibitors.

Key questions answered

  • How can Amazon, Apple, Google, and Roku continue to differentiate their products?
  • How do smart TVs affect the progress of the media streamer market?
  • What role does content play in local and global media streamer adoption?
  • How can local players continue to differentiate their media streamer and content offerings compared to the large vendors?
  • How many media streamers will be sold over the next five years? How many households will be penetrated?

Table of contents


  • Introduction
  • Download 1: Media Streamer Sales Forecast Update, May 2018