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SIs, telcos, and managed services providers see opportunities in services which are designed to help enterprises migrate and manage their IT operations in the cloud.


  • Cloud managed service providers hail from a variety of backgrounds, but the most successful offer a continuum of services from consulting to cloud operations. Enterprises favor cloud MSPs that help them transition applications and workloads to the cloud rather than simply run cloud infrastructure.

Features and Benefits

  • This report will help cloud MSPs understand the market dynamics and drivers at play in the managed cloud services market.
  • The report highlights what managed cloud services mean for the different players competing in the market and their status with the public cloud service providers.
  • Enterprises can compare the strengths, weaknesses, and attributes that different cloud MSPs bring to the market and the outlook for providers.

Key questions answered

  • What dynamics are at play in the managed cloud services market?
  • What is the status of the managed cloud services market?
  • What is the outlook for cloud MSPs?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Demand for managed cloud services has grown on the back of the explosion of interest in public cloud
  • Competing suppliers bring different strengths to managed cloud
  • Cloud partner network accreditations indicate competency, but are not a substitute for due diligence
  • Google plays catch-up in developing its Google Cloud Partner program
  • The current managed cloud market is a value rather than a volume play

Market dynamics

  • Where is the demand for managed cloud services coming from?
  • Double-digit growth in managed cloud contract values has been driven by service bundling
  • A hierarchy of needs dependent on the enterprise's cloud maturity underpins adoption of managed cloud
  • Cloud MSPs need professional services and proofs of concept as a means to engage cloud customers
  • Cloud is hastening the convergence of workload management and automation, even when enterprises do not adopt DevOps

Market outlook

  • The viability of managed cloud services goes beyond helping enterprises lift-and-shift at scale
  • The managed cloud opportunity for telcos lies in their ability to deliver an umbrella set of managed services for IoT
  • Which players will profit most from managed cloud and how will they succeed?


  • Methodology
  • Further reading
  • Author