A detailed update of Malaysia's TV market, encompassing free-to-air and pay TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes digital terrestrial TV developments, revenue, market shares, programming, and advertising.
- Astro dominates pay TV and is taken by half of TV households. Its exclusive DTH license allowed it to resist competition for a long time, but it must compete against the newer OTT providers that offer a range of engaging international content if it is to maintain its TV leadership. Astro will also maintain its focus on low-income households served by the NJOI platform.
- Iflix and Viu were joined by Media Prima’s tonton, a “TV everywhere” service from Telekom Malaysia, HyppTV (with iflix and Viu integration), and Astro’s on-the-go platform Astro Go. Local media group Star Media has also rolled out an SVOD platform called dimsum. Netflix has been available in Malaysia since January 2016.
- Media Prima, the largest free-to-air (FTA) provider, illustrates the importance of original content. It does not just count on its proprietary platform tonton to monetize original content, but is also selling drama titles to iflix and movie titles to Telekom Malaysia’s HyppTV.
Features and Benefits
- Understand pay-TV industry trends and future outlook.
- Find out about developments in next-gen TV services.
- Learn about evolving broadcasting standards and regulatory changes.
Key questions answered
- What are the drivers feeding the growth of the Malaysia TV market in the next five years?
- What is hindering the growth of the Malaysia TV market?
Table of contents
Download 1: Malaysia TV Update