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Live music is moving beyond mere artist performances, as operators look to lean on technologies that make concert- and festival-going way more than mere acoustic forays.


  • Hologram performances look set to move beyond passive – and sometimes prurient – experiences and evolve into more compelling events, while virtual reality's time as a highly immersive experience may be about to come.

Features and Benefits

  • Examines developments in live performance innovation.
  • Assesses the position of VR in live performance and how holograms are increasing being used to bring artists back to life.

Key questions answered

  • What is a holographic live music performance?
  • Which artists have benefited from and experimented with VR in live performance?

Table of contents

Ovum view

  • Summary
  • Enhancing the live music opportunity
  • Overcoming early problems with VR
  • Maintaining audience engagement


  • Author