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Every ICT player aspires to be the digital partner of choice for enterprises. Ovum feels this is a tough challenge, but not insurmountable and it is incumbent upon players to provide solutions and services that meet the digital ambitions of enterprises.


  • Creating a positive experience goes beyond technology, it requires understanding consumer sentiment in various industries, buying behavior, operations, and more. Only mastery of these will allow enterprises to create an experience that is both compelling and differentiated for the customer.

Features and Benefits

  • Assesses SAP's traction with its enterprise customers.
  • Analyzes the opportunities for SAP in a new digital economy.

Key questions answered

  • What are the factors and criteria that enterprises sought for when they select their ICT or digital service provider
  • What will lead growth over the next 2–5 years?

Table of contents

Ovum view

  • Summary
  • SAP vertical knowledge and references were key
  • Speed triumphs almost everything else
  • The intelligent enterprise story is yet to be told


  • Further reading
  • Author
  • Copyright notice and disclaimer