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Global economies are marching toward an open marketplace for data and data-driven commodities in an effort to remain competitive. Whether regulated, public, or private, any business wishing to play in this new economy will need to ready its data for exportation. This will demand a company-wide investment in data masking and encryption technologies that will ironically mean doing more with less information.


  • Omdia found that 29.1% of those surveyed indicated a desire to make a strategic investment in information and data protection, outweighing similar plans for application security, identity management, and endpoint security.

Features and Benefits

  • Analyzes the basic methods available to protect sensitive data such as medical information, financial transactions, and unique identifiers (logins, driver’s license numbers, etc.).
  • Discusses emerging methods for minimizing data used in support of AI algorithms.

Key questions answered

  • What are the basic means of data obfuscation and destruction and how should they be employed in the enterprise?
  • What are the key data privacy and security vendors, and what are database vendors doing to drive data privacy?

Table of contents

Omdia view

  • Summary
  • An open market for data begins with a solid investment in supportive technology
  • Where should an enterprise start with data privacy controls?
  • From proxy servers to federated learning and beyond


  • Further reading
  • Author