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Introduction

The key to a successful loyalty strategy is that it impacts brand perception (as evidenced by Net Promoter Score improvement).

Highlights

  • There are two types of rewards programs: those with a points system, and those without rewards points.
  • Point-based loyalty programs are more sophisticated because consumers can accumulate points over longer periods. This builds up a financial liability for the service provider that has to be managed, meaning a points scheme requires deeper management skills and processes.

Features and Benefits

  • Evaluates six telco loyalty programs with the main purpose of finding KPIs that support the success of the scheme.
  • Details and evaluates the nature and inclusions of the six loyalty programs, finding that some are more sophisticated than others.

Key questions answered

  • What proof do telcos cite when they claim their loyalty program is successful?
  • Do loyalty programs make revenue for communication service providers?

Table of contents

Summary

  • Introduction
  • Download 1: Key Telco Loyalty Programs Make Their Mark