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Introduction

Recent moves from a number of music companies have suggested that the classical music genre could soon start appealing to music streamers and listeners who have remained loyal to music format ownership.

Highlights

  • Although a wealth of classical music is available on all of the international music-streaming services, classical music listeners have largely been put off making the switch from ownership to access because of concerns about sound quality.
  • However, there are several services that are catering to classical listener preferences by offering higher-quality streams that in some cases can exceed that of the CD for depth and accuracy.

Features and Benefits

  • Assesses the recent moves by music companies to encourage classical music listeners to stream music.
  • Evaluates the prospects for classical music streaming.

Key questions answered

  • What is Deutsche Grammophon hoping to achieve with the creation of the DG Playlist on Apple Music?
  • What are the big stumbling blocks to shifting classical music listeners from ownership to access?

Table of contents

Ovum view

  • Summary
  • Music companies backing the classical streaming option
  • Appealing to the classical music aficionado
  • Betting on classical consumers' willingness to spend more

Appendix

  • Author